Brand Story

What’s in a Name?

“It takes a village to raise a child.” This famous quote was derived from an old African proverb and one that plays a significant part in the creation of our name, Wee3®. Our brand believes that 3 major contributors assist in the healthy growth and development of a child, which makes up our idea of a modern day village. This village consists of involved parents, caring teachers and a serving community.

Brand Philosophy

Wee3® is a visionary brand where learning is a lifestyle and the opportunity to grow becomes limitless. We strive to differentiate ourselves by inspiring parents to get involved with their child’s learning from the very start and educate them about healthy foot growth.

Vision

Our vision is to plant seeds and invest in children’s futures by becoming the canvas on which creative development and learning can begin.

Mission

Our mission is to level the playing field starting with our kids. To create positive images associated with learning using footwear as the vehicle to do so and empower parents to be their child’s first teachers to make a difference in the lives of children. 

Brand Truths

• Fun: Enjoy the process
• Smart: Less is more
• Authentic: Stay true to the source
• Conscious: Community service